Tuesday, April 28, 2009

My first hard-sell commercial in a while!




My husband often said to me, "You have it easy. All you do is make entertaining commercials that don't require direct, hard selling of a product's benefits."

He was right, of course, although I often argued that making my kind of commercials wasn't as easy as it seemed.

That's why I grabbed the chance to make this product benefit riddled spot for my favourite airline in the world.

Admittedly, it wasn't an easy task, but it was one that I enjoyed immensely.

I hope you enjoy watching it.

100 comments:

lea said...

cant stop smiling while watching this. cute! simple but great! as always, good job!

Ajami Hashim said...

it's all about the budak tu! comel! ;-)

~*caryn*~ said...

hello kak min. is that the same granny from talentime? hugs!

John Micheal Takie Lewis said...

hahha
cool gila

fahmi said...

assalamualaikum.. another simple yet meaningful ads by you.. good job.. that boy really cute & natural in dat ads.. great job!!!

yasmin said...

salaam, fahmi. glad you enjoyed it.

and yes, ajami, casting is everything, kan?

caryn, you're right. it IS granny from talentime!

Sathya said...

Hi Yasmin,

Cool....it's a great ad! Simply amazing. You are really talented! I have been watching all your movies & ad. Can you pls let me know where can buy your Muallaf movie dvd?

nun said...

*smile*
cutenye budak tu..hehehe~

Liam said...

it is nice, i like airasia too

ZARA 札拉 [사랑해~] said...

salam Kak Min!

I'm so happy!

yup!

cham's said...

kak min, i suka sgt...chomel & brilliant :)

UnwantedKie said...

Naughty lil boy =D

Fizz said...

Sweet + Cute ;p

haslina ghazali said...

ha ah la.. that's granny from talentime he he

chico said...

ahhh!! it's Granny!!! she's so adorable..

Muhammad said...

ahaks

NH Rawlins Una A said...

Kak Min
Simply cute, brilliant and a bit naughty..
I LIKE!

yasmin said...

NH, it's that boy that did it. HE is airasia, kan? young, intelligent, and a bit naughty and irreverent. thank god we found him. alhamdulillah.

Z said...

Amazing.

I wonder if you ever run out of amazing ideas! You're such an inspiration.

fadz said...

i dont think u had it easy too, to combine all those elements in a film, script, cast, idea, right music, right timing, org biasa tak boleh tu..

Anip said...

Ah-mazing! Again you can see Yasmin's signatures here. Kids/teenagers, multicultural, VERY malaysian. Simple yet meaningful. Love it!

Chetz Yusof said...

Nice!

the Razzler said...

Kak Min..

The feeling of fun & happiness just spill over.. love it!! :)

Noorizuana said...

Dear Yasmin,
I've just came across your blog..
It's cool..:-)
Anyway,keep up your good work and great thoughts.
I love your work.
Cheers..

eRmAbuTAng said...

OMg superb cute n honest yeah thats the word honest huhu

Zamir Hady said...

salam,
aunty yasmin, there's something different about this ad than your previous ads?? hmm.

i know, no sad scene! haha!
slalunya ada ja advertisement aunty yg boleh buat org menangis, but this one, it makes me smile! :)
update lg byk2! hehe.

I_Hate_Lolipop said...

Haha..the boy is in denial. but he is cute.can't stop smiling right now.Good job Yasmin.Well Done 10/10.

glenn_marsalim said...

aduh, kurang hard sell deh...
bisa buat lebih teriak?
like the kid screaming throughout maybe?
:)

cute commercial. i love it also.
nvu lah, datin

Anonymous said...

Hello Yasmin. Firstly, my apologies because this has nothing to do with your post. I didn't know how else to email you this link. I think its amazing and I know you will really really enjoy this. http://www.youtube.com/watch?v=7EYAUazLI9k&annotation_id=annotation_72265&feature=iv

Regards
in

hannamaruku said...

really like it (':

terpegun said...

Might not be politically correct when showing the hot air asia girls

Alvin said...

the click on the play button at 2.30am, 5 days before exams actually brightens up my day/night. I couldnt stop smiling. :)

hafizzuan said...

cute n simple...really enjoyed it..

bukaminda said...

Filem melayu makin nazak!!

theosofie mashon said...

cool... like it

yong said...

cool n cute !
cant stop to watch it ;)

shahril fahmey said...

salam..

i love ur artwork..the style and everything..the emotions..

in talentime..they are good..i can say too good...some of them are in the film for the first time but yet...the result is superb...seriously..WHAT UR FEED THEM WITH??

i love the funeral video...u start with some nice jokes there..and as usual..u play with our emotions...touch our heart...

sometime i just hate to admit..that some of ur movie do make me shed some tears...

yasmin ahmad..do make more movie...after all...this far...u are the best here ( malaysia )..is that so cliché??

p/s : what's ur email kak?? :)

Kris Law said...

YES, enjoyed watching it.

Hard-sell or entertaining (whatever it is), doing any commercial is definitely NO easy task. Blood, sweat and TEARS...

WWW.KRISLAW.BLOGSPOT.COM

alhariesz said...

kak min, correct me if i'm wrong...

definitely she's the same granny from Talentime, but is she actually the mother of Vanessa, Pamela & Vince? she looks familiar...

i like her...she's hillarious

love to see more of her in ur upcoming projects :)

M.U.K.H.R.I.Z said...

salam kak yasmin,
gua senyum dengan cerita ni...teringat masa 1st time naik flight dulu-dulu...

abi said...

muahaha...nice one yasmin! Tony must love it :) Missed you at the dinner but im sure we'll catch up soon!

Cheers,
Abi

Dollar Bill said...

Your earlier commercial with Tan Hong Ming is making the rounds on Facebook and elsewhere again.

Like the best kind of virus, that continues to spread and infect all those who are touched by it.

Thank you, not only for the intended message, but for reminding everyone of that first feeling of joy, that makes you think for a moment that gravity is just a silly rumor.

"Dollar" Bill(Canada)

revrie said...

Fun, creative and relaxing. Yet the only thing is, it's as though the main focus is on the flight attendant's ass and not the other contents.
Cheers =3

Amy said...

Simple and brilliant, as always! :)

Jane said...

Eh, the bontot (pardon my language) part tu tak kena marah pulak?

So comel!

caffe_latte said...

Omg. SO CUTE!

Norlela said...

Assalamualaikum my sweet sis Yasmin. The adv. was simple yet meaningful. Indeed you are a genius sent by Allah to share your geniuses in sort ways. May He endows you with more quality ideas in future. Keep it up sis.
By the way - TALENTIME is just awesome..

geNe said...

i cant believe that there's a shot of the flight attendant's tight fitting skirt.

ahaha... so much for, "i'm a child so i didn't notice."

Queen said...

Ha ha ha.. Funny and cute

JNA said...

Sister Yasim,
As a fan of your films, I am always disappointed at the poor turnout at the shows.Based on the little research I have done, I am convinced that the poor turnout is mainly due to your films being designated as BM films. They should really be advertised as (ML) multi-lingual films. If this can be done, I am certain the number of viewers will increase many-fold. After all, all your films have been multi-lingual, so I see no reason for the (BM)label.
If this misleading labelling continues to be used,millions of
non-malay malaysians are being the denied the joy of watching some of the best local films in our country.

Best wishes to you.

Anonymous said...

hmm simple and nice... now is there any dubbing involved?? the daddy sounds so mat salleh yeah.. eizlan yusoff. i always love the cabin crew rambut merah.. ehehehe

kak ina

yasmin said...

kak inaaaaaaaaaa! so glad to have you back!

yes, there was dubbing. eizlan's a great actor, but his english sounded a bit strange.

Kris Law said...

I read your entry again, and thought, hey, I thought most of your commercials are TELLING a story and ain't SELLING anything. Then again, your storytelling is actually selling us something, "soft selling", so to speak. Hmmm, I'll be more CAREFUL the next time I watch your commercial, hehehe....

WWW.KRISLAW.BLOGSPOT.COM

adeela said...

haha! Cheeky.

andy gomes said...

mak,
ARGGGGGGGHHH!!!!
such a cute boy.
rasa nak gigit je=)

by the way,
apa perkembangan wasurenagusa.
it's been long since the last time you've mentioned that movie.
has the shooting begin?

agape
-andy-

ary said...

simple..n easy to adapt...that's what commercial is about...n luckily the boy safe u.....

jbon said...

best jamban ad!

afiq said...

eizlan yusoff? woowww.. i'm suprise.. hehehe granny... da sme granny in talentime.. isn't she?

andy gomes said...

mak,
my apologies if you find this video cruel.
this is a link of a "slapping scene' i did during a school play when i was 17.
PLEASE check it out=)

http://www.youtube.com/watch?v=USg1Gx2fEWY

do bear in mind that my friend in that video is MUCH older than he appears to be.

and sorry if the audio is too noisy. the sound projection did not translate well into video.
PLEASE watch it and comment.

i desperately need your opinion.
take care and love you.

agape-
andy

yasmin said...

very good, andy. very powerful. great casting.

andy gomes said...

mak,
i am VERY FLATTERED.
Thank You VERY MUCH!!!
what you just said meant SO MUCH TO ME!!!!
arghhhhh.
that was totally unexpected having a decent comment from someone very artistic like you.
thanks again.
i will go to bed smiling today.
love you.
God Bless

agape
-andy=)

annahidayah said...

cute lil boy. naughty yer.hehe.

Thanoojaa said...

Hie sis Yasmin, firstly would love to confess my love for all your movies right from Sepet till the latest and not forgetting this ad indeed...it's inspiring in its own way..the lil' boys mischievousness was very cute..certainly making any kind of commercial ain't tht easy but you've managed to get hold of this skill too..bravo!
All the best for you future ventures..we need more great movies from u..
P/s : am really looking forward to watch Muallaf..

XXX
Cheers

chico said...

what's the name of granny and that lil boy, kak min??

Shikin Hambali said...

the boy's amazing! good one kak min!

yasmin said...

chico, granny's name is susan chong. the boy's name is isaac van buerle.

chico said...

susan chong?..whoa...doesn't sound like white people to me
and isaac's really adorable...saw some of his pics on google..yea, he's reallyy naughty...haha

yasmin said...

susan is english, darling. but she married a mr.chong and they had some children, two of them were named vince and pamela!

afiq said...

vince and pamela a.k.a melur moms!

yasmin said...

correcto mundo, afiq!

chico said...

(=_=) LOL... i suddenly feel so shallow, haha! should have tot of it earlier

yasmin said...

chico, believe me, you are NOT shallow.

Anonymous said...

Dear Yasmin,
Could you please do a short ads on Animal Rights.
Thanks,
Sophie

Thanoojaa said...

vince as in vince chong?...and the 2 sista's who competed in amazing race asia?? well, just guessin here..:)

nik norrasiq said...

simple and easy to understand !
its all about air asia ~
sexy stewardess ...
malaysian ...
foods ...
hahahaha ....
now everyone pun can fly !
kudos yasmin ;) !

Nada Syazana said...

Damn, how do you come up with such great ideas for an ad? Thank you for sharing it. I enjoyed every second of it. Should see how I went "Aww!" with both hands on my cheeks ;)

andy gomes said...

mak,
heard about your new short movie.
"chocolate" right?
i saw the pics at kahoe's page.
bila nak release?
nak tengok=)

ah liang,
u r NOT shallow!!!!!
how i wish i have more deep friends like u
not everyone can accept my radical views like you do=)
kip in touch lar!!!!

Aziz Laikar said...

supercute!

Kris Law said...

Hope u like it.

Chuff said...

hello yasmin... who produced the music?

Kris Law said...

Hmm, if ur readers read this thread, and saw my comment "Hope you like it", they might wonder what it is. The previous comment was meant for u to visit my website with the 12 new pics, haha.

WWW.KRISLAW.BLOGSPOT.COM

babe_kl said...

Hi Yasmin, it has been a pleasure to meet you at Little Penang, KLCC last nite with my husband, KK :D

SHAH, THE HELL'S FIREWOOD said...

Kak Yasmin,

again...my standing ovation. simply a TVC marvellously done.

Anonymous said...

I do hope the airline is able to do justice to the ad.

emi riquelmi said...

Haha..Ini la yang dikatakan terbaik..Hmm..Hasil yang boleh dikatakan "berani" utk tvc di Malaysia..Tahniah kak Yasmin kerana sentiasa hadir dengan keberanian..

Azmi Danuri said...

MAK i love this!!!

Anonymous said...

I love it! You are one of the very few Msian storyteller that I really really like. Do produce more movies, TVCs. Will watch them all.

p/s.. I ALWAYS see you around. Ermm.. next time I bump into you, can I say hi? *shy*

-Mummy of 2 fab gals-

SaiYiDAh *cHeda* iZZaTi nUR said...

My comment my not have nothing to do with this ad,but Ms.Yasmin let me congrats you(way to late.but better late than never)on Talentime!I love it as much if not more like I love your previous work!Wish& pray 1 day I will get the opportunity beimg a director myself.TC:)

chico said...

hey, kak min...you posted some pictures, didn't you? i think i saw this new guy (japanese)...must be someone from the new film, huh?

yasmin said...

yeah, chico, if you go to my flickr account, you'll see some photos of him. he's gorgeous!

chico said...

ohyes, he's good looking!! hey, you look soooooo cute with the dog and horse too~ haha!

Anonymous said...

memang kelakar dan memang betul.. memang bahagian tertentu pramuguri yang menjadi perhatian .... he he
hari ni my son menang pertandingan ICT video utk video ... happy dia http://www.youtube.com/watch?v=GKrOK7yCOW8&feature=PlayList&p=82A5C40A3AFF18B1&index=0&playnext=1

Yun Xurious said...

Dear Yasmin Ahmad..
im from KLMU college..
i really need ur opinion for my TVC video..
cause i really want 2 be like u..
u r my idol..
dis is de URL:http://www.youtube.com/watch?v=Hhn8KfMiufc
or the title name is global warming-klmu..
please..
i need ur comment...

yasmin said...

yun, your video is quite nicely shot, but maybe it could be more powerful if you thought about the story a bit harder. right now it's a little straightforward. try thinking of a story, maybe something you've seen in your life, that could deliver the same message, but with stronger and deeper feelings.

wkhai said...

Hi Yasmin,

great execution!
there's no denying that it's a great , but i do have a grouse...

0m11s shows granny taking pics

as far as my experience goes, we've always, ALWAYS been prohibited from taking photo at the runway (not that it's stopped us from trying everytime)... so that part there is kind of inaccurate.. or is that a new message from Air Asia that we can now take photos at the runway / of the plane that we're boarding?

I don't mean to be nit-picking, but we've always been disappointed when we were told that we're not allowed to take photos, so this little snippet comes acorss as false advertising on Air Asia's part (it's probably unintentional on your part)

Would like a clarification on this - are we or are we not allowed to take photos on the runway?

juzemel said...

somehow, i clicked the link comment to tell u that it's so untrue that we're allowed to take photo at the runway, just like the above comment. been tried & been stopped by the crew. the commercial is good... but i'm not impressed bcos the msg isn't true. maybe AA has changed the rule, that we're allowed to take photos now, otherwise this commercial is a lie.

futa said...

ahh that boy is so cute!
comey comey! =D

yasmin said...

yes futa, he was very cute, indeed! but he spoke much better malay than he did english.

Karen said...

Kak Yasmin,

Brilliant ad! Very funny esp the 'hot flight attendant - I'm just a child so I didn't notice' moment where the lil boy flash that cheeky grin! Can't wait to see more from u & all the best!!

yasmin said...

i felt it was quite too, but unfortunately there were a couple of people who found it distasteful.